Build a website. Then write.
1 in 4 users find apps through the web. A simple website and blog help Google find you, and also the AI tools people now ask, like ChatGPT, Perplexity, and Gemini.
Here is what that looks like in practice. Someone googles "best habit tracker app", or asks ChatGPT the same question. Google answers with web pages: reviews, comparisons, blog posts. The AI tools build their answers from those same pages. If your app has a website and a few helpful posts, you exist in those answers. If your app only exists inside the store, this entire slice of your future users cannot find you.
How to do it
Build it fast with tools like Lovable, v0, or Replit. Write helpful posts that answer real questions, not ads. Add a link to your store page on every post.
Why it helps
A good post can keep bringing visitors for months or years. It is one of the cheapest and longest-lasting ways to get installs.
Your website itself can be one page: what the app does, three screenshots, and the store buttons. Do not spend a week on it. The blog is where the growth is, and one shape works over and over: answer one real question per post. Someone searches "how to actually stick to a gym habit". You write the honest, useful answer, and at the end you mention you built an app for exactly this. They arrived with a problem, you handed them the solution. That is the whole trick.
Do it now: your first post that ranks
- 1Take your core keyword into Keyword Research and list five question-style searches around it. Those are blog posts waiting to be written.
- 2Pick the one with the lowest difficulty and answer it properly in one post. Genuinely helpful beats long.
- 3End the post with your store link. One post, one keyword, one link. Repeat weekly.
Quick answers
Does my app really need a website?
Yes. About 1 in 4 users find apps through the web, and AI tools like ChatGPT build their answers from web pages. One page with what your app does, three screenshots, and the store buttons is enough to start.
What should I write about on my app's blog?
Answer one real question per post. Find question-style searches around your keyword, write the honest, useful answer, and end with a link to your store page. One post, one keyword, one link.