App store optimization tools

App store optimization tools for iOS & Android

Start with the free checks: your ASO score, your Google Play rating, and where your app ranks, with no account needed. The rest of the toolkit, from listing generators to rank tracking, is part of ReachFront Max, which starts with 7 days free.

Free, no account

Check your score, rating, and rank

Instant checks you can run right now, as often as you like. No sign-up.

App Store · FreeApp Store ASO CheckerDrop your Apple App Store URL and get an instant 0–100 ASO score. We grade your title, subtitle, description, screenshots and ratings against the factors Apple actually ranks (Apple keeps the keyword field private), and tell you the highest-impact fixes first.Open tool Google Play · FreeGoogle Play ASO CheckerDrop your Google Play Store URL and get an instant 0–100 ASO score. We grade your Android listing against the factors Google Play actually ranks, title, short description, long description, keywords, ratings and screenshots, and surface the highest-impact fixes first.Open tool Google Play · FreeGoogle Play Store Rating CheckerPaste any Google Play Store link and instantly see the app's live star rating in the countries you choose, how many ratings it's earned, and the full 1-to-5-star breakdown, pulled straight from the store, no sign-up needed.Open tool the App Store & Google Play · FreeApp Rank CheckerType a keyword and see exactly where your app lands in store search: shown right in the results, across five countries, live and with no sign-up. Rankings are IP-sensitive, so a keyword you own at home can be page three abroad. This shows you where you really stand, market by market.Open tool

Included in Max

The full toolkit, in one workspace

Everything below comes with ReachFront Max: $19 a month, with the first 7 days free on monthly billing.

App Store · MaxApp Store ASO GeneratorTurn a short brief about your app into a fully keyword-optimized Apple App Store listing. Our AI ASO generator writes your iOS title, subtitle and description, plus a list of target keywords for your keyword field, built around the search terms your app should actually rank for.See the generator Google Play · MaxGoogle Play ASO GeneratorTurn a short brief about your app into a fully keyword-optimized Google Play listing. Our AI ASO generator writes your Android title, 80-character short description and 4,000-character long description, built around the search terms your app should actually rank for.See the generator

Growth EngineFinds Reddit and X threads where people ask for an app like yours, ranks them by fit, and drafts replies you post yourself.Keyword ResearchDemand and difficulty for each keyword, and who ranks for it right now in any market, on both stores.Rank TrackerWhere your app ranks for every tracked keyword in every market, how far it moved, and your top keywords re-checked daily.ASO ScoreAround 30 weighted checks on any listing, an A+ to F grade, and a recommended fix for every failing check.Competitor WatchWatch up to 5 rivals per app and see what changed in their listings each week.Review IntelligenceThemes, sentiment, and feature requests pulled from your reviews and your rivals'.Idea ValidatorScores an app idea 0 to 100 from store and Google search demand and how unhappy rival apps' users are, before you build it.Screenshot StudioDesign store screenshots and export them at exact store sizes.Marketing BoardYour 12-week growth plan as a task board, every card linked to the tool that does the job.

The basics

What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the practice of improving a mobile app's store listing so it ranks higher in App Store and Google Play search and converts more of the people who see it into installs. It's often called "app store SEO", the same idea as ranking a web page on Google, applied to the two app stores.

Strong ASO comes down to two things: metadata (your title, subtitle or short description, keywords and description, which determine the searches you rank for) and conversion (your icon, screenshots, ratings and copy, which turn searchers into installs). The tools above score and improve both, separately for the Apple App Store and Google Play, because each store ranks listings differently.

Side by side

App Store vs Google Play ASO

Factor	App Store	Google Play
App title limit	30 characters (indexed)	30 characters (indexed)
Second field	Subtitle: 30 characters (indexed)	Short description: 80 characters (indexed)
Dedicated keyword field	Yes: hidden, 100 characters	No
Description indexed for search	No	Yes: full 4,000 characters
Built-in A/B testing	Custom Product Pages	Store Listing Experiments
Localization	Each locale indexed separately	Each locale indexed separately
Primary creative	Screenshots & app preview video	Screenshots, feature graphic & video
Paid search platform	Apple Ads	Google App Campaigns

Frequently asked

ASO tools, answered

01What is ASO (App Store Optimization)?

App Store Optimization (ASO) is the practice of improving a mobile app's store listing so it ranks higher in App Store and Google Play search and converts more visitors into installs. It covers your title, subtitle or short description, keywords, screenshots, ratings and description, the elements each store uses to rank and sell your app.

02Are these ASO tools free?

The score checkers are. You can check your App Store or Google Play ASO score with no sign-up, and your 0 to 100 score and grade appear instantly. The full per-check report with AI-written fixes and the listing generators are part of Max, which starts with a 7-day free trial. Your card is taken up front, and you pay nothing if you cancel before day 8.

03What is the difference between App Store and Google Play ASO?

Apple indexes the title, subtitle and a hidden 100-character keyword field for search, but not the description. Google Play indexes the title, the 80-character short description and the full 4,000-character long description. So the same app needs a different metadata strategy on each store, which is why we offer separate tools for each.

04Do I need an account to check my ASO score?

No. The ASO score checkers show your score, grade and category breakdown for free with no sign-up. The full per-check fix list and the listing generators are part of Max, which starts with a 7-day free trial.

05What is the best free ASO tool?

The best free ASO tool is one that scores your listing against the factors each store actually ranks and shows specific fixes. ReachFront's ASO checkers do that for free, with no account, for both the App Store and Google Play, and the Play rating checker and app rank checker are free too. The listing generators, which write optimized metadata within each store's character limits, are part of Max.

The full ASO toolkit, 7 days free on Max

Listing generators, AI-written fixes, keyword research, daily rank checks in your home market and a weekly competitor watch, for both stores. Max starts with a 7-day free trial: your card is taken up front, and you pay nothing if you cancel before day 8.

Start 7 days free