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Google Play · Free, no account

Keyword Density Checker for App Descriptions

Google Play indexes your full description, so it matters how often your keywords appear and how early. Paste the description and your keywords to see each one's count and density, a warning when any passes 2.5% (a common stuffing threshold), and whether it appears in the opening 167 characters and the first paragraph.

0 words0 / 4000 (4000 left)

Add a description and at least one keyword to see the numbers.

Runs in your browser. Nothing you type is sent or stored.

How it works

Three steps, no sign-up

01

Paste your full description

Up to Google Play's 4,000 characters. Paragraph breaks matter: the first paragraph is checked separately.

02

Add the keywords you target

One per line or comma separated. Phrases like "habit tracker" are matched as phrases, including the plural.

03

Read the result

Each keyword gets a count, a density and a status: missing, light, good or too high. The most repeated words are listed too, which catches accidental stuffing of words you did not think of.

How to read the numbers

  • Density is keyword words divided by total words. A two-word phrase used 3 times in 300 words is 2%.
  • Above 2.5% is flagged. Repetition past that point reads as stuffing to people and risks a policy problem on Google Play.
  • Under 0.5% is light. One natural mention in a long description may be too few to signal relevance.
  • Use your main keyword in the first paragraph, where readers and the store both look first.
  • Apple does not index descriptions, so on iOS write for readers and put keywords in the title, subtitle and keyword field.
Worked example

A worked example

A 138-word Google Play description for a habit app (load it with "Try the example" in the tool), checked for three keywords.

In: Keywordshabit tracker, streak, meditation
Out: habit tracker4 uses, 5.8%, too high. Cut two mentions or vary the wording.
Out: streak2 uses, 1.4%, good, but not in the first paragraph
Out: meditation0 uses, missing. Add one natural mention if you want to rank for it.

The numbers above come from the same logic the tool runs. Paste your own description to see yours.

Frequently asked

Questions, answered

Updated October 2026

There is no official number. ReachFront flags anything above 2.5% because past that point repetition reads as stuffing; most well-ranked listings mention their main keyword a few times across a long description rather than in every sentence.
Yes. Google Play uses the title, short description and full description to understand what an app does, which is why keyword use in the description matters on Android.
Not for ranking. Apple does not index the description. On iOS, put keywords in the app name, subtitle and 100-character keyword field, and write the description for people.
Google Play's metadata policy prohibits repetitive or irrelevant keywords in descriptions, and listings that break it can be rejected or suspended. Keeping density moderate avoids that risk.
Matches times words in the keyword, divided by total words in the description. Matches are whole words, case-insensitive, and include a plural ending on the last word, so "habit tracker" also counts "habit trackers".
The opening lines are what readers see before expanding the description in many store layouts and previews. A keyword there tells both people and the store what the app is straight away.
More free tools

Keep optimizing

FreeApp Store and Google Play Character CounterLive counts for every listing field on both stores, plus title policy checks.Open tool FreeApp Store Keyword Field GeneratorTurn a list of keyword ideas into a clean 100-character iOS keyword field.Open tool FreeGoogle Play ASO CheckerPaste a Google Play link and get a 0 to 100 ASO score with fixes.Open tool
Included in MaxASO ScoreAround 30 weighted checks on any listing, including keyword density, with a fix for each failing check.See how it works

All free tools

The tool is free. The rest of ASO is in Max.

Density is one check. ASO Score runs around 30 on your live listing and tells you what to fix first. Max is $19 a month, with the first 7 days free on monthly billing.

Start 7 days free