Guides

App marketing & ASO guides

In-depth, practical guides for indie developers: App Store Optimization, keyword research, app idea validation, and how to market your app for free on the App Store and Google Play.

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The indie app growth playbook

ASO · 11 min read

App Store Optimization (ASO): The Complete 2026 Guide for Indie Developers

A practical, end-to-end App Store Optimization guide for indie developers. Learn how ASO works on the App Store and Google Play, and the exact 7-step process to rank higher and convert more installs.

June 24, 2026
Marketing · 10 min read

How to Market an App With No Budget: 12 Free Strategies That Work in 2026

You don't need a marketing budget to get your first thousand users. Here are 12 proven, low-cost app marketing strategies for indie developers, and how to sequence them.

June 23, 2026
Keywords · 9 min read

App Store Keyword Research: How to Find Keywords That Rank (iOS & Android)

A step-by-step app store keyword research process for the App Store and Google Play. Learn how to find seed keywords, score volume and difficulty, and choose terms you can actually rank for.

June 22, 2026
Validation · 9 min read

How to Validate an App Idea Before You Build It

Don't spend six months building an app nobody wants. Here's a practical, low-cost process to validate demand for your app idea in 2–4 weeks, before you write a line of code.

June 21, 2026
Marketing · 9 min read

Reddit Marketing for Apps: How to Promote Your App Without Getting Banned

Reddit is one of the highest-intent free channels for app developers, and the easiest to get banned from. Here's how to promote your app on Reddit the right way.

June 20, 2026
Tools · 10 min read

Best ASO Tools for Indie Developers in 2026 (Free & Paid)

A practical comparison of the best ASO tools for indie developers in 2026 (from free score checkers to enterprise platforms) and how to choose the right one for your budget.

June 19, 2026
App Marketing · 10 min read

How to Promote Your App: The Indie Developer's Playbook (2026)

Publishing isn't launching. This is the complete, channel-by-channel playbook for how to promote your app in 2026, starting with the free channels that get an indie app its first 1,000 users.

July 9, 2026
App Marketing · 9 min read

The 9 Best App Marketing Tools for Indie Developers (2026)

The best app marketing tools for indie developers in 2026 (across ASO, keyword research, screenshots, community growth, and analytics) with what each is for and when you actually need it.

July 9, 2026
App Marketing · 9 min read

Mobile App Marketing Strategy: A Framework That Works in 2026

A clear, five-part mobile app marketing strategy framework for indie developers in 2026 (positioning, ASO foundation, acquisition, retention, and measurement) with where to spend your limited time first.

July 9, 2026
Marketing · 10 min read

Reddit Account Warm-Up: Why Your Posts Get Removed and How to Fix It

Your Reddit reply didn't get removed because of what it said: it got removed because of what your account is. Here's how Reddit's invisible filters work, and the exact warm-up plan to get past them.

July 10, 2026
Launch · 9 min read

How to Launch an App in 2026: The Complete Launch Checklist

Publishing isn't launching. This is the app launch checklist indie developers actually need: what to do four weeks out, two weeks out, on launch day, and the week after.

July 12, 2026
Validation · 10 min read

27 App Ideas With Real Demand in 2026 (And How to Validate Them)

A good app idea isn't clever, it's demanded. 27 app ideas where people are already complaining about the problem, plus the system for finding and validating your own.

July 12, 2026
ASO · 9 min read

How to Write an App Description That Converts (Examples + Character Limits)

The exact character limits, structure, and worked examples for App Store and Google Play descriptions, and why the two stores need different copy.

July 12, 2026
Design · 9 min read

App Store Screenshot Best Practices: What Actually Moves Installs (2026)

Your first two screenshots decide most installs. The design rules, per-store requirements, and testing loop that turn screenshot slots into conversion.

July 12, 2026
ASO · 8 min read

How to Name an App: Patterns, Real Examples, and the Checks That Save You

App name ideas are easy; app names that survive both stores, trademark search, and word of mouth are not. The five naming patterns, the availability checklist, and the ASO rules.

July 12, 2026

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