Small creators work better than famous ones for apps. Their smaller, focused audiences trust them more and install more, for much less money.
The reason is trust, and trust does not scale. A creator with 20,000 followers in one niche replies to their comments, and their audience takes their word like a friend's. A celebrity with two million followers is wallpaper; people scroll past. The price gap is huge too: a small creator might make a video for $50–200, or for free access to your app, while big names charge thousands for worse results per dollar.
Three ways to pay
A fixed price per video · pay per view or per install (pay for results) · or just give them your app for free to try.
The only hard part
Asking. Send a few messages to good creators in your niche. You will not know who says yes until you ask, so just start.
Keep the message itself short: three sentences beat three paragraphs. What your app does, why their audience would care, and what you are offering. That is all. Most will not reply, and that is normal, not failure. This is a numbers game where one yes can pay for all the silence.
Do it now: five messages this week
- 1Use Growth Engine to see which communities talk about your problem; your best creators post in those same niches.
- 2Shortlist five creators under ~50k followers whose comment sections are full of your target users.
- 3Send all five the same short message: what your app does, why their audience cares, what you're offering. Track replies as cards on your Marketing Board.